NMA.CO.UK -- Nov 13 -- The 30-minute test will take users through 56 questions, some based
on images. Early results show
88% of members were completing the test. Earlier this year eHarmony launched a
compatibility-matching product following a research partnership with
the Oxford Internet Institute. FULL ARTICLE @ NMA.CO.UK
Mark Brooks: 20-30 minute tests are ideal. Users are less likely to
answer accurately much beyond a 30 minute test. They get bored and
start rushing through. Having interesting questions helps.
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