KNOWLEDGE WHARTON -- Nov 13 -- Anupam Mittla, founder of Shaadi.com and
Murugavel Janakiraman, founder and CEO of
BharatMatrimony.com say that over the past five years, the
online matrimonial market in India, which they estimate to be currently
around US$50 million, has grown at a compounded annual growth rate of
50% to 70%. The India Online 2008 Matrimony report identifies
Janakiraman and Mittal as market leaders with nearly 70% of the market
between them in terms of the user base. The industry has a host of
small players, including those with extremely niche positioning like secondshaadi.com (for second marriages), idontwantdowry.com (for those against the practice of dowry), h1bmarriages.com (for non-resident Indians and technical professionals), positivesaathi.com
(for HIV-positive people) and so on. FULL ARTICLE @ KNOWLEDGE WHARTON
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