ONLINE DATING INSIDER -- Jan 15 -- DownToEarth went live Dec' 08 as free-singles.com,
signing up 1k people daily. Initial testing was done with churches.
~20k people joined the site in the last few weeks according to Compete.
DownToEarth.com is targeting 250k members by the end of '09.
RealRatings™, encourages daters to rate other people's profile
accuracy. Finally, a dating site that is taking reputation seriously!
DownToEarth employs less than 10 people is located in the same
building as Match & Chemistry and has no customer service, instead
relying on community-based policing. Development was outsourced. The
site is seeing strong signups from the south and southwest. I don't see
a single reference as being a dating site. The partner page features
20+ competing dating sites with affiliate links. FULL ARTICLE @ ONLINE DATING INSIDER
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