PR NEWSWIRE -- Jan 5 -- Meetic will focus on
profitability in 2009. Meetic allocated ~15m Euros exceptional ad
expenditure in 2008, mainly for offline branding to increase the
profile DatingDirect, Neu.de and the matchmaking service
MeeticAffinity. The Group is confident that it will gain a significant
share of the European matchmaking market in 2009 and generate EBITDA
margin of 20% to 25%. In '08 the Group disposed of its Chinese
operations (eFriendsNet, Yeeyoo). Investments in Latin America, which
are currently marginal, will be maintained. FULL ARTICLE @ MSN MONEY
Mark
Brooks: Search and communication features are not enough for paid
dating services now. You need to differentiate by improving and
branding your 'matchmaking' technologies. That's how you can
differentiate and charge a premium. Create a black box with magical
matchmaking services. Find a camera friendly spokesperson.
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