Plentyoffish Money Comes Rolling In

INC MAGAZINE -- Jan 8 -- Plentyoffish is on track to book revenue of $10M for 2008, with 50%+ profit. Frind can be disarmingly frank. Yahoo, he says, is "a complete joke," Google is "a cult," and Match is "dying." Mark Brooks, a marketing consultant who has advised Frind since 2006 said "I've never known anybody so competitive. He always says exactly what he thinks." Frind made just $5 in his 1st month but by the end of the year he was making $3,300 a month, largely by selling ads to paid dating sites. From March to Nov' '03 he expanded from 40 members to 10,000. By 2006, Plentyoffish was serving 200m pages/mo. In 2008 he rented an office and hired 3 people. Frind estimates, based on exit surveys, that the site creates 800k successful relationships a year. FULL ARTICLE @ INC MAGAZINE   

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