Valentine's Day Special: The Dating Game

NEW SCIENTIST -- Feb 13 -- According to Mark Brooks, editor of onlinepersonalswatch.com, half of singletons in the US (~ 40m people) now use internet dating and ~20%, find long-term romance that way. What is the best strategy? Keep things real. Pretending you look like Brad Pitt and lying about your income may get you lots of dates, but that is as far as it will get you. Another turn-off is profiles littered with cheesy clichés. Both male and female daters are primarily seeking good looks. Websites such as LookBetterOnline.com will put you in touch with a photographer who will snap you in a flattering pose and in forgiving light. FULL ARTICLE @ NEW SCIENTIST

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