LA TIMES -- Mar 30 -- eHarmony agreed in November to start the dating service as part of a settlement with the New Jersey attorney general in the wake of a discrimination suit. Dating site consultant Mark Brooks says Compatible Partners will be watched closely. "This will be one of the most scrutinized products in Internet dating," said Brooks. "They will have to introduce an A1 product." It's not a comfortable fit for eHarmony's founder, Neil Clark Warren. "I never had a gay couple." Brooks thinks Compatible Partners could be a winner. "Niche products are proving to be very effective," he said. "People are more likely to connect with a brand that serves it, specifically." FULL ARTICLE @ LA TIMES
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