The Key To Finding Romance?

JENN RUBIN -- Apr 8 -- At Lock and Key events, women are given necklaces bearing tiny locks. Men receive ones with small keys attached. The singles mix and mingle as they attempt to find their match. Lock and Key Events were started about five years ago. Today, it has local branches in more than 60 cities across the country. Ticket prices range from $20 to around $35. Similar organizations include Lock and Key Match. General event planners, like Party Scammers, are also among the companies in L.A. putting on lock and key parties. Companies hosting more traditional types of singles parties also appear to be enjoying continued success, despite turbulent financial times. Adele Testani, president of HurryDate, said that attendance at her organization’s speed date events has spiked in recent months. “Basically, people are adjusting their priorities, and finding dates and a mate are a higher priority in this economy,” says Mark Brooks, a consultant for Internet dating and social networking companies. FULL ARTICLE @ JENNRUBIN.COM

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