Mars Gets Naughty And Naughtier

CNBC -- May 19 -- Companies spend huge amounts of time and money naming new products to elicit certain emotions. So Mars, the candy company, thought "Fling" would be a good name for a candy bar aimed at diet-conscious women. The bar "tastes indulgent" but has less than 85 calories. "Naughty...but not that Naughty" is the tagline. Women wanting to find out more would probably go online and type in Fling.com right? That would be a mistake. Fling.com sends them to a porn site,"The Hottest Place to Hook Up". Instead, Mars had to settle for FlingChocolate.com. FULL ARTICLE @ CNBC

See all posts on Fling