BRANDREPUBLIC -- July 9 -- The UK Public Carriage Office, which
regulates advertising on vehicles across the UK, has banned married
dating website IllicitEncounters.co.uk from
advertising on taxi cabs in London. The site, which is a dating service
for men and women who are married, was planning a large London-wide
campaign on taxis, but the PCO deemed the ad "unsuitable". IllicitEncounters.co.uk planned
to use the tag line: "If you're happy in your marriage, tell your
spouse. If you're not, tell someone else's." AshleyMadison.com
commissioned several billboards in the US last year that featured its
slogan "Life's too short, have an affair". The billboards were attacked
by moral and religious groups and some were taken down under pressure.
Ashley Madison also launched a TV ad at the time. FULL ARTICLE @ BRAND REPUBLIC
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