Match.com To Acquire People Media

PRESS RELEASE -- July 7 -- Match.com has signed an agreement to acquire People Media, a leading operator of 27 targeted dating sites including BlackPeopleMeet, SingleParentMeet, SeniorPeopleMeet, BBPeopleMeet and LDSPlanet, with a combined 255K paying subscribers. IAC will pay $80m in cash for People Media, which had $11.6m of EBITDA in 2008. FULL ARTICLE @ WASHINGTON POST

Mark Brooks: Spark Networks is going to have some stiff competition now. Match will be able to circulate traffic around multiple properties and monetize better. That will allow them to get more volume with their improve ARPU. Your comments please.

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