Extramarital Affairs Arranged On-Line

PSYCHOLOGY TODAY - Oct 12 - AshleyMadison allows individuals in search of seemingly uncomplicated extramarital affairs to find each other in cyberspace and then hook up in real space. Here is the interview with Noel Biderman, the site's founder.

Q: How would you characterize marriage and monogamy in America?
A: My own personal belief is that within the coming decades, heterosexual monogamous marriages will become the minority of American marriages

Q: How do you account for the success of your site?
A: Ashleymadison.com is catering to a human need; sex is as important to us as the air we breathe, and ultimately it is not in our DNA to be monogamous.

Q: How did you come up with the idea?
A: I came across a research back in 2001 that indicated that 30-35% of people going to so-called single/matchmaking services were in fact attached. I thought to myself, wow, wouldn't these people prefer a service where they could meet other like minded adults and be honest about their relationship status.
 
Q: What's your ratio of male to female members?
A: 30% female and 70% male
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