Zhenai: Chinese Match.com

TECH CRUNCH - Oct 28 - China has a long history of matchmaking so just going online, finding someone you like and messaging them isn’t going to appeal to a lot of the population. The ones who are comfortable with doing that will just use social networks. For those who aren’t, there are already an established off-line alternative in some 200,000 very local, fragmented companies that specialize in matchmaking, charging between 2,000 and 60,000 RMB per six months.Chinese Web entrepreneur Song Li operates Digu.com, a Twitter-clone, and Zhenai.com an online dating site. Zhenai is free to join and free to search, with revenues provided by a 350-person strong call center of real-life matchmakers. Using the service costs 3,000 RMB ($430) for a six-month subscription. The site has 22M registered members (growing by 40,000 per day). Zhenai.com is profitable, generating ~$2M in revenues per month, growing at double-digit rates month-over-month. FULL ARTICLE @ TECH CRUNCH

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