TECH CRUNCH - Oct 28 - China has a long history of matchmaking so just
going online, finding someone you like and messaging them isn’t going
to appeal to a lot of the population. The ones who are comfortable with
doing that will just use social networks. For those who aren’t, there
are already an established off-line alternative in some 200,000 very
local, fragmented companies that specialize in matchmaking, charging
between 2,000 and 60,000 RMB per six months.Chinese Web
entrepreneur Song Li operates Digu.com, a Twitter-clone, and Zhenai.com
an online dating site. Zhenai is free to join and free to search, with
revenues provided by a 350-person strong call center of real-life
matchmakers. Using the service costs 3,000 RMB ($430) for a six-month
subscription. The site has 22M registered members (growing by 40,000
per day). Zhenai.com is profitable, generating ~$2M in revenues per
month, growing at double-digit rates month-over-month. FULL ARTICLE @ TECH CRUNCH
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