Better Loving Through Chemistry

NY TIMES - Feb 6 - A handful of dating sites are competing to impose some science on the quest for love by using different kinds of tests to winnow the selection process. ScientificMatch.com aims to create romantic chemistry via genetic testing. Then there’s Chemistry.com, started in 2006 by Match.com. Helen Fisher, the biological anthropologist who developed Chemistry.com’s questionnaire, says the site is designed to predict compatibility based on traits of temperament like adventurousness, decisiveness or empathy. Online dating is a $976M annual industry in the US, according to Marketdata Enterprises. FULL ARTICLE @ NY TIMES

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