NY TIMES - Feb 6 - A handful of dating sites are competing to impose
some science on the quest for love by using different kinds of tests to
winnow the selection process. ScientificMatch.com aims to create
romantic chemistry via genetic testing. Then there’s Chemistry.com,
started in 2006 by Match.com. Helen Fisher, the biological
anthropologist who developed Chemistry.com’s questionnaire, says the
site is designed to predict compatibility based on traits of
temperament like adventurousness, decisiveness or empathy. Online
dating is a $976M annual industry in the US, according to Marketdata
Enterprises. FULL ARTICLE @ NY TIMES
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