PR NEWSWIRE – Feb 25 – Match.com has signed an agreement to acquire Singlesnet. Terms of the deal are not being disclosed. Greg Blatt, CEO of Match.com said, “While Singlesnet’s traffic is currently in decline, we believe we can reverse that trend, increase the site’s profitability and improve the overall user experience. This is more of a value acquisition than a strategic one, and Singlesnet will predominantly be run as a standalone business. Nonetheless, the addition of the site’s considerable traffic to our existing aggregation of traffic in this single category should open new monetization opportunities for Match.com’s collective portfolio of domestic online dating brands.”
Adrian Ong, who joined Match from Soulmates Technology, a company acquired by Match.com in 2002, will assume responsibility for Singlesnet. Mr Ong has held various leadership roles within Match.com's International business, primarily in the areas of product and technology, and most recently has led Match.com’s effort to transition its European business to Meetic in connection with its sale last year. Quinn Lipin , Singlesnet's founder, will continue to work for the company in an executive capacity. FULL PRESS RELEASE @ PR NEWSWIRE
Mark Brooks: Traffic is down from over 7 million uniques a month in January 2009 to 4.5 million a month in January 2010 according to Compete. Singlesnet has been rogue-ish in its marketing tactics in the past so its good its coming under Match.com's wing. They can polish the site up and make it less of an embarrassment to the experience that should be 'internet dating,' and then put it to bed.
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