AFP - Feb 13 - Marriage -- or "shaadi" in Hindi -- remains a
cornerstone of society in conservative India, with hundreds of
matchmaking sites concentrating on finding their members suitable life
partners rather than casual dates. Long-established portals like shaadi.com, bharatmatrimony.com and jeevansathi.com offer general searches. Yazdi Tantra, a computer consultant in Mumbai, runs theparsimatch.com,
one of a number of websites for the dwindling community of followers of
the ancient Zoroastrian faith. Sanjeev Pahwa, head of the New
Delhi-based firm Strikeone Advertising, said targeting niche groups
made business sense as he realised smaller start-ups like his couldn't
compete with the major players. The result was bposhaadi.com, for call centre workers and govtshaadi.com, targeting state sector employees looking for love. FULL ARTICLE @ AFP
See all posts on Shaadi
See all posts on Bharatmatrimony
See all posts on Jeevansathi
Recent Comments