The Cold Hard Facts About Internet Dating

CHINA DAILY - Mar 10 - Dr Li Song is the CEO and co-founder of the world's largest matchmaking website for Chinese speakers, www.zhenai.com. It boasts 23M registered users - and new ones are signing up at a rate of 30,000 a day. The size of Dr Li's database enables his team of 400 call-center matchmakers to input the data for each new seeker of love, and out pops the most likely suitor for his or her profile. "There are two approaches to matchmaking," says Dr Li. "One is that you come up with a psychological theory and predict the results based on your theory, but because my background is more mathematically inclined, what I do is based on statistical results. "We operate on two matrices: how many of our callers get at least one date (we aim at 93%) and the time it takes between establishing contact and the actual date. This should be within two and a half weeks." FULL ARTICLE @ CHINA DAILY

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