ONLINE DATING SOUND BARRIER - Sep 13 - eHarmony has launched Jazzed, a free online dating site designed to
compete with PlentyOfFish and OKCupid, and now PlentyOfFish is launching
eVow, a Search Engine intended to be a paid online dating
site. Free/freemium dating sites are good to send prospective customers
to paid dating sites like Chemistry and eHarmony. When users get tired
of free sites, they migrate to a paid one; or they use free sites for
flirting and paid sites for serious relationships. PlentyOfFish is
strong in Canada, US, Australia and the UK, the same markets where
eHarmony is also strong. eHarmony has been showing ads on PlentyOfFish. The 2010 revenue of PlentyOfFish isUSD ~30 million, Match/Chemistry is
over USD 340 million and eHarmony revenue is estimated at over USD 250
million. FULL ARTICLE @ ONLINE DATING SOUND BARRIER
eHarmony has been advertising on POF for a while now. The question is,
will they continue? These bedfellows probably just fell out of bed.
(Full Disclosure: Plentyoffish is a prior client of Courtland Brooks).