ONLINE DATING SOUND BARRIER - Sep 13 - eHarmony has launched Jazzed, a free online dating site designed to compete with PlentyOfFish and OKCupid, and now PlentyOfFish is launching eVow, a Search Engine intended to be a paid online dating site. Free/freemium dating sites are good to send prospective customers to paid dating sites like Chemistry and eHarmony. When users get tired of free sites, they migrate to a paid one; or they use free sites for flirting and paid sites for serious relationships. PlentyOfFish is strong in Canada, US, Australia and the UK, the same markets where eHarmony is also strong. eHarmony has been showing ads on PlentyOfFish. The 2010 revenue of PlentyOfFish isUSD ~30 million, Match/Chemistry is over USD 340 million and eHarmony revenue is estimated at over USD 250 million. FULL ARTICLE @ ONLINE DATING SOUND BARRIER
Mark Brooks: eHarmony has been advertising on POF for a while now. The question is, will they continue? These bedfellows probably just fell out of bed. (Full Disclosure: Plentyoffish is a prior client of Courtland Brooks).