The Changing Marriage Trends In India

TIMES OF INDIA - Mar 7 - Trends are changing in the great Indian wedding bazaar. Gone is the rebelliousness of the 1980s and the 1990s, when the young and carefree defied parents to follow their heart to the altar. In the last few years, eligible youngsters and their families are not at loggerheads over weddings any more, said Anupam Mittal, CEO of Shaadi.com. Mittal founded the matrimonial site in 1996. The site currently has 20M users, of which 70% are Indians based in the country. The site claims 1.3M success stories, and is used by 65% men and 35% women. "Compatibility has become more important." Mittal said.

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