USA TODAY - Dec 3 - The latest trend in online dating? Going offline as fast as you can. AARP is launching an idating service in partnership with HowAboutWe. 25% of AARP's 37M members are single and over half of the singles are under 70. Online dating industry consultant Mark Brooks says the AARP move into dating seems smart. "Seniors is a very good niche. Most dating sites skew toward guys, with more guys than women. But senior dating sites have more women. Being a 75 year old single man is the equivalent of being a 21year old hottie."
Older sites such as Match.com and newer ones such as DinnerDate, CupidRadar and Grouper, all are focusing on the importance of a personal connection offline. "I cringe a little when people describe it as online dating," said Michael Waxman, co-founder and CEO of Grouper. The typical experience for a Grouper member is to spend ~5 minutes on our website and ~2 hours at a bar with your friends." By the end of this year, Match.com say the site will have hosted ~ 2K events with 150K singles. PlentyofFish, a free online site, also hosts facetoface events.