BUSINESS INSIDER - Jan 10 - At the end of the day, it's all about execution, not the idea. So far HowAboutWe is a success, raising $18.5M to date and hitting ~1M users since launching in April 2010. Co-Founder Aaron Schildkrout says it has everything to do with the process. "Brian and I did everything together. We were working 90 hours a week, but if you're not willing to do that, you shouldn't launch a startup. As a company leader you have to work diligently to avoid excessive siloing, and yet the more collaborative your environment is, the more complex your structures have to be. "As CEO you have a number of responsibilities, including making sure you have the right people. Make sure your personal contributions are the overall vision and overall company management. The obvious things are that you want people who are relentlessly driven and smart. Really talented people just don’t like to work inside broken processes. It feels dumb to them. Building a great process is very hard.