FORBES - Jan 11 - OkCupid’s most popular blogs posts were read by millions of people, and that was excluding existing OkCupid users. Startups who are hoping to fill in the “how do we grow?” blank by saying “Well, we’ll just write a blog, like OkCupid did.” Maybe hire a “data scientist.” But:
- OkCupid’s blog worked because they had sexy data.
- Christian Rudder, an amazing writer who also studied math at Harvard, wrote the blog. The posts each took him four to eight weeks of full-time work.