EXPRESS.CO.UK - Jan 23 - Lovestruck.com is growing 40% a year with a £2.5M turnover. Lovestruck specialises in geo-targeting, matching busy singles who work, live or are close by to each other. Personal details given by prospective members are cross-checked with social networking sites allowing verification that people are who they say they are. Once past the screening, Lovestruck’s in-house algorithm matches on hard data, such as interests, age and location. A third party behavioural analytics system also kicks in analysing interactions such as winks, favourites and messages.
by Maisha Frost
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