MARKETING WEEK - Jan 30 - eHarmony, Match.com and MySingleFriend are holding preliminary talks to establish a code of conduct to distance themselves from less reputable operators in the sector. Also involved in the process are Lovestruck and Christian Connection, other online dating brands are also in discussions but have declined to be publicly associated with the talks at present. It is also understood the long-established Association of British Introduction Agencies (ABIA) is also involved in the talks. The ABIA itself has proposed a code of practice for online introduction service providers, which is scheduled to come into effect this year.
by Ronan Shields
See full article at Marketing Week
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