READ WRITE WEB - Feb 13 - In her book, Data, A Love Story: How I Gamed Online Dating to Meet My Match, Amy Webb, outlines how she "reverse engineered" online dating, reevaluated her strategy and met her future husband. Webb kicked off her digital quest for a mate by listing 72 traits she wanted her future partner to possess; everything from personal habits and marital history to work ethic. Next, she narrowed down the ten most important characteristics and listed them as "top tier" traits. Then Webb assigned a total number of points to each item. 100 for her top trait and 91 for her least-critical item in her top ten list. The second-tier traits were all assigned 50 or fewer points. The result was a 1000-point scale that would allow her to grade. Before setting up her new profile, Webb decided to evaluate the competition. Using her 1000-point grading system, she had created 10 fake profiles and interacted with 96 different women. She paid attention to things like which gender initiated conversations most and made data visualizations of the most commonly used words in the profiles of popular women. Armed with new insights, Webb set out to create what she calls her "super-profile." It was concise, used positive language and wasn't as fixated on work.