NBC CHICAGO - Feb 22 - Sean Suhl is the general manager of Let's Date, the iOS-only app that picks out people for the users to date and then gives them two choices: 'no thanks' or 'let's date.' The app launched in San Francisco not long ago and is due to roll out in Chicago.
Q: What have you learned?
A: Women don't
necessarily want to see the person who's the best match for them.
People want to browse and look through people before they get to someone
who's great for them.
Q: What else is different for you guys?
A: We want it to feel as
much just like you walked into a bar. If there's someone you're
attracted to, you'd say yes. And if there's not, then you'd say no. We
allow you to cross things out on a card you don't like. If a woman says
she doesn't like you, you can't message her.
Q: What are you most curious to see in terms of audience use?
A:
Women in New York want to go out for drinks. Women in San Francisco
want to go out for coffee. It's just interesting and we didn't realize
that cultural difference between those two cities.
Q: Has the launch of Crazy Blind Date affected your strategy?
A:
No. I think women want to know a certain amount about someone before
they go meet them in public. You can't even log in without Facebook on
our app. And if you don't have 50 friends and you haven't been on
Facebook for at least a year you can't even log into our app.
by David Wolinsky
See full article at NBC Chicago
