HERALD SCOTLAND - Mar 22 - Shares in Cupid have plunged by 40% today as the company was again mired in allegations about the way it entices customers to subscribe. Cupid, which operates sites such as Be Naughty and Girls Date for Free, has faced allegations that customers have been lured into subscribing to its sites after receiving messages from users who later disappeared. Cupid confirmed to investors that it employed a “motivation team” of 24 people. But it insisted that it does not communicate with members operating under free access. The company said it does contact new paying subscribers “to help them get the most out of the site”.