THE PRIVATE MAN - Apr 22 - Mark Brooks is both an online dating industry expert as well as the chief strategy officer for AnastasiaDate.
Q: Define international online dating, and differentiate it from the “mail-order bride” concept.
A: The term “mail-order bride” is quite derogatory to women and doesn’t reflect our brand intentions properly at all. We are not in the mail-order bride business. Many users of AnastasiaDate want to meet for love and for serious relationships.
Q: What are some of the demographics of those who choose to use international online dating?
A: 65% of AnastasiaDate's women are in their 20s or 30s. The average age of the men is 41.
Q: Are women in the Anglosphere (U.S., Canada, U.K., Australia, New Zealand) also deciding to use international online dating?
A: Yes, we’re seeing the growth of international online dating here.
Q: What are the top 10 international online dating websites?
A: Here are rankings from Experian/Hitwise:
- AnastasiaDate - 16.00% marketshare
- Chnlove - 11.38%
- AmoLatina - 9.81%
- LatinAmericanCupid - 8.99%
- CharmingDate - 8.05%
- iDateAsia - 4.87%
- Dream-Marriage - 4.09%
- ForeignLadies - 3.79%
- AForeignAffair - 3.74%
- CherryBlossoms - 3.26%
AnastasiaDate saw traffic rise 220% over last year.
Q: What motivates men/women to select international online dating over local online dating?
A: People are looking for love and relationships that are different. Men who date internationally tend to be more technologically advanced.
Q: Have you seen resistance to international online dating?
A: It’s been a controversial subject in the past, but I believe by 2020, it will be a more mainstream topic.
Q: How has the International Marriage Broker Regulation Act (IMBRA) impacted international online dating?
A: IMBRA set out necessary regulations that do aim to protect women from abuse, and I believe the regulations are keeping people safe.
Q: Do you envision any further U.S. regulation on international online dating?
A: To me, IMBRA covers good ground, and self-regulation also makes sense, of course.