TECH CRUNCH - May 9 - Are You Interested has been in the online dating game since 2007, predominantly focused on the Facebook platform as a way to connect people. In the past few months AYI launched a new feature that connects you with friends of friends. There are ~20M Facebook profiles connected to AYI and 3M active users per month. And since they implemented their friends of friends feature in March, AYI says that ~2M connections have been made through the new feature. Matching friends of friends is the “next big thing”. Another startup that’s been around since last year is Coffee Meets Bagel, and it could be said that they were the first ones to match friends of friends together, albeit at a much smaller scale.
We asked Cliff Lerner, CEO of Snap Interactive, to comment. He said:
"We're very excited by the user reaction and early data around connecting through your mutual friends. The new feature is increasing engagement, with US women being 41% more likely to connect with a man when there's a friend in common. It's also providing viral growth opportunities with 1,000's of users messaging their friends directly to learn about a potential date.
We look forward to continuing to iterate on meeting new people through mutual friends as well as building a deeper mobile integration. Our mission is to improve the online dating experience for meeting new people. We believe we are uniquely positioned to offer the friend functionality due to our Facebook scale of 20 million Facebook connected profiles, ensuring users have a robust experience to meet through their friends."