NY TIMES - May 9 - “It’s almost like outsourcing your online dating to your mom,” said Kevin Leland, CEO of TheJMom.com, a Jewish matchmaking site. Mothers, fathers and even grandmothers share online profiles of their ready-to-wed children. Duo is a traditional matchmaking service based in South Korea. 80% of the members are mothers inquiring on behalf of their sons. Annual fees can range from $2K - $5K, and include 7-9 introductions and parents monitor the dating progress of their children. Posting and browsing on TheJMom.com is free, and a six-month subscription package, which provides contacts and connections, starts at $78. The $199 premium service, the Personal Profile Concierge, provides mothers with a makeover of their own profile and their child’s online profile and one-on-one attention from someone at the company. Indian families are known to begin the matchmaking process by collecting a prospect’s “bio-data,” which is a résumé of someone’s marital qualifications — from the basics like age, weight and height, to information about a prospect’s job and character. There are a number of matrimonial sites including BharatMatrimony.com, Shaadi.com, and SecondShaadi.com (for second marriages).
by Ji Huyn Lee
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