DIGIDAY - Aug 20 - In the spring of 2011, OkTrends was one of the hottest blogs on the web. From August 2010 to April 2011, OkTrends posts averaged 32,5K Facebook likes and 4K tweets. And then, all of a sudden, they stopped. The blog went dormant “for a couple of reasons,” said Rudder, who still works full-time at OkCupid. “I was the person who wrote all the posts and there was just other stuff I had to do here. I’m writing a book, which is kind of like a superset of all the stuff I did on OkTrends,” he explained. Rudder’s forthcoming book, “Dataclysm,” is due to its publisher, Crown Publishing, in December for a fall 2014 release. Rudder plans to rekindle OkTrends this March.
Mark Brooks: Woohoo! At last! Other sites have toyed with pushing interesting data, but then they don't have a Harvard genius dedicated to spending a week on each post. Truly fascinating data, beautifully interpreted is hard to come by.