REUTERS - Aug 16 - "You would think that spending would be more attractive," says Jenny Olson, a PhD candidate at the University of Michigan's Ross School of Business and co-author of the working paper, "A Penny Saved is a Partner Earned: The Romantic Appeal of Savers". "Those things can also be perceived as wasteful and lacking in self-control," says Olson. "And self-control is a very desirable quality in a potential mate." New York Times money columnist Ron Lieber once asked eHarmony to dig through its 30M matches made in July 2010, and found that users who labeled themselves as savers rather than spenders were contacted 25% more by potential mates.
by Chris Taylor
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Mark Brooks: 'savers rather than spenders were contacted 25% more by potential mates.' I love these kinds of stats. The internet dating industry can shine a light on all manner of human traits and foibles. They're fascinating! OKCupid proved this with the OKtrends blog. Why don't we do this more often?