NY TIMES - Sep 6 - People don’t think of themselves as a walking, talking set of scores. We can be scored these days for our quality and disposition as a taxi passenger. Uber's taxi drivers scores its passengers. Uber has said the two-way ratings are about “maintaining an excellent experience for both the rider and the driver.” This can be interpreted in two ways: Uber can use the ratings to avoid certain passengers, or the ratings could inspire customers to refine their behavior. Klout measures your influence on social media. A matchmaking service Tawkify is going to use Klout scores to connect people with similar levels of influence. You can imagine scenarios in which employers, insurers and prospective in-laws start to employ the scores as proxies for your character.