BUSINESSWEEK - Sep 5 - Tinder is a pathologically addictive flirting-dating-hookup app. The average Tinderer checks the app 11 times per day, seven minutes at a time. The app was born in a startup lab controlled by IAC. The app had a crisp design and the irresistible swipe-to-rate gesture. “Services like Tinder and OkCupid acclimate new groups of people to meeting online,” said CEO Gregory Blatt. Tinder may one day draw revenue of its own, but for now it’s essentially a gateway drug to Match.com.