TED - Oct 2013 - Amy Webb liked the idea of online dating algorithms. After one bad date left her in a restaurant with a $1300 bill she created her own algorithm. She crunched some numbers and used dating sites as databases and came up with 72 data points. She wanted someone Jewish, who worked hard, wanted two children, etc. She prioritized the 72 points and built a scoring system. 700 and she'd email somebody, 900 points for a date, and for 1500 she would consider a relationship. This worked well but Amy hadn't considered the competition so she created 10 fake male profiles to gather data about the women in the system. One month later she did another analysis and realized she had to dumb down her profile and show some skin. She found her guy and married him.