FINANCIAL TIMES - Dec 12 - Shaadi.com was launched in 1996 when founder Anupam Mittal’s mother was trying to arrange a marriage for him. Shaadi.com now attracts ~10K new members every day. The registration form asks for users community, sub-community and the colour of their skin. Some 20% of registrations are done by a friend or relative. Shaadi also opened physical retail centres across India to boost registrations. The matchmaking industry generates $32.3B every year.
by Avantika Chilkoti
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