HERALD SCOTLAND - Dec 13 - Phil Gripton, CEO Cupid, has brought in a slew of senior staffers and is refocusing the company on its core markets and on improving customer service. He is also putting the finishing touches to a relaunch of its flagship Cupid brand. He added: "The process is about simplifying the things that we do and focusing on key markets." This will see the company's efforts concentrated on UK, US, France and Germany. Other regions, such as the Nordics, will get less attention.