BUZZFEED - Jan 23 - Match.com parent company IAC has launched Delightful as a service to plan dates for couples. The service is currently only available in San Francisco at a cost of $12 per month. HowAboutWe launched its date planning service HowAboutWe for Couples a year ago and has just added Los Angeles as its fifth city. The service costs $18 per month and in the New York market about 12% of its users previously used the dating part of the website. Date planning services are a way to hang onto customers as well as attract new ones.