ENTREPRENEUR - Feb 20 - Since launching in New York in 2010, HAW has gained 2.3M users across both its dating and couples services. The company has raised $22.3M and now employs 85 people. The site was started by two friends - Aaron Schildkrout and Brian Schechter. Match.com and eHarmony put too much emphasis on the online component. They thought they could do better by shifting the emphasis back to the real world, where dates actually take place. Last month, it launched a lifestyle media network and advertising division. As part of this initiative, HowAboutWe acquired Nerve, an online magazine devoted to love and culture that launched in 1997. It also debuted Swimmingly, a standalone website for couples, and Famously, which is focused on entertainment and celebrity. HowAboutWe's long-running Date Report, formerly a blog for singles, got a makeover just like Nerve.