CBS - Feb 12 - A Canadian company, Instant Chemistry, collects the DNA and screens for generic factors that they say will lead to a higher rate of compatible match-ups. The site claims that ~40% of physical attraction can be determined through the genes alone. Customers buy a home test kit for ~$450, register their sample online, send it off to the company for screening. Right now the service operates primarily in Canada.
The full article was originally published at CBS, but is no longer available.