VOCATIV - Feb 18 - Two best friends, Annelie Kralisch-Pehlke and Jule Müller, launched a new dating site in Berlin, called "Im Gegenteil" (On the contrary). They go to the homes of singles, do interviews and take stylish photos. Then Anni writes up a description of the singleton, which reads more like a fun suggestion from a friend, while Jule puts together a group of photographs for the profile. They are cagey about how to monetize the site. “It sucks to take money from people who are searching for love,” says Anni. The response and traffic suggests they have something special on their hands.
by Joel Stonington
The full article was originally published at Vocativ, but is no longer available.