THE GUARDIAN - Feb 24 - Originally launched in the US in Aug 2012, Tinder has since spread around the world. In the last 60 days, Tinder has added ~1M new users in the UK alone, according to co-founder and CMO Justin Mateen. He’s emphatic that Tinder is not a “hookup” app, but a social discovery platform, facilitating an introduction between two people. “Our research shows that ~6% of our users think it’s a hookup app, and early on that number was probably much bigger, so we’ve been working hard,” he says. For now, Tinder is free, although the company will introduce in-app purchases at some point in the future to start making money.