BUSINESS INSIDER - Mar 10 - Sway CEO Adam Huie is currently working on his third dating app. All of Huie's apps - Let's Meet, Sway, and his new one, Tryst - use a similar anonymous matching interface in which couples can only find out more about each other if they both agree to do so. Sway just partnered with Bravo TV and its new show "Online Dating Rituals of the American Male." Sway specifically created this new app for the show. Previously, Huie co-founded Hatch Labs, the mobile incubator that launched Tinder. In June, Huie became CEO of dating startup Let's Date. He left Let's Date for Sway, which is essentially Let's Date with a different name and a slightly tweaked user interface.