Q: How you use human experience to influence the design?
A: We built a flow that emulates interactions in the real world.
Q: Does it matter whether your purpose is to hook-up or to find your husband or wife?
A: When people go out, they don't have an outcome in mind. Particularly with millennials, they go with the flow and one thing leads to another.
Q: What is happening on the back end? How do you make sense of all those swipes?
A: We look at users' behaviour and we optimise who we show them based on who they are saying yes or no to. We also look at the depth of the conversations they are having.
Q: Why is Tinder asking as little as possible?
A: It’s one of our philosophies. When I go to a party, I’m not forced to answer questions about what my political beliefs are.
Q: Your app is so situated in what people need & want. Is that a mind frame you’ve always had?
A: Always. I often tell the team: “Throw away any academic approach to user experience." It all comes down to what do people want to do, how do they want to do it, and how do we create a frictionless experience to allow them to do that.
The full article was originally published at News.com.au, but is no longer available.