NY OBSERVER - Apr 8 - Aaron Schildkrout cofounded HowAboutWe four years ago with his longtime friend, Brian Schechter.
Q: What originally motivated you to found HAW?
A: Online dating sites were broken. They were focused on keeping people online. HAW is all about getting offline.
Q: How did you decide to make HowAboutWe for Couples?
A: We realized that couples also need to explore new places for their dates.
Q: Have you expanded in any other ways?
A: We created HowAboutWe media, which is the third division of our company. We had created a company blog called The Date Report. We acquired Nerve.com, and launched two additional blogs.
Q: Are there any leadership tactics unique to running a dating service?
A: You have to have a great product, be different and really innovate. You also have to be very good at customer acquisition.