NDTV - June 19 - Varsha Agnihotri started "Footloose No More" four years ago. The site screens all applications, and then hosts a curated meet-up for new members. Users can't use the site just to meet people online - if they miss three Footloose events in a row, then their membership is revoked. Another Indian dating site is Truly Madly which is like eHarmony. Most dating sites has to be tailored to meet the needs of the Indian market. Simply bringing international ideas to India has not been very successful. These sites brand themselves as working on a "relationship management model" which is about getting to know a client on a personal level.
by Rohan Swamy
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