BUSINESS INSIDER - June 5 - Match.com, Zoosk and eHarmony advertise heavily on Facebook. However Facebook doesn't allow smaller, niche dating sites to advertise. "It's impossible to gain traction as a new dating site today without access to Facebook ads", says CEO of a dating site who has $500K to spend on ads, but Facebook declines to take his money. Facebook first activated a ban on small dating sites back in January. Facebook was going to revisit the policy after Valentine's Day but has since decided to extend the ban.