OPW - July 22 - Instant Chemistry, the at-home compatibility test for couples, is partnering with Agape Match, a professional matchmaking service. Agape Match will offer Instant Chemistry’s DNA kit to interested clients.
Mark Brooks: The DNA test is $199. Basisnote and Scientificmatch were a lot more pricey. The conversions funnel on this sort of service is a bit tough...but this is a very media-friendly story. The press like DNA matchmaking.