CLICKZ - Aug 25 - Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. In just the past year, the online dating category has gone from being desktop-dominant to a mobile-first category.
Match.com has been the market leader for quite some time with ~12M multi-platform unique visitors in July 2014. When looking at the number of visitors on smartphones. Match.com maintains its lead with 6.1M visitors, but POF trails not far behind with 4.8M. Tinder is #3 with 3.6M visitors, up ~1,400% in the past year.
by Eli Goodman
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