OPW - Jan 18 - Oasis Active is a big free Internet dating site that is very popular in Australia and South America. Dave Heysen and Daniel Haigh are the co-founders and will be attending iDate this week.
Why did Oasis Active merge with RSVP in June 2014?
We felt that together we would be a stronger market force and cover more of the market, particularly the Australian market.
What was the nature of the deal?
The deal was a Merger, with the aim to look for synergies between the two companies. Both companies need to be more dynamic to deal with the pace at which the market is currently changing. Together the two brands control a strong % of the Australian dating market and we will work to try and strengthen that position even further. The Oasis.com/Amorenlinea.com platform will also now have the resources to push further into markets outside of Australia and promote our new App coming out early in 2015.
What's your new role?
Daniel Haigh (the other co-Founder of Oasis Active) is now the Director of Product and Technology and myself CEO of RSVP & Oasis. We are both Executive Directors of the combined entity.
How's the team transitioning to work with RSVP?
Great – within the next few months we will all be under the same roof. The teams from both sides are excited at the prospect of working across all the brands RSVP, Oasis and Amorenlinea.com, to name a few. Combined we have circa 30 full Time employees as well as customer service representatives. Our customer service is a combination of in-house/outsourced. We currently have a couple of relationships outside of Australia that primarily help us with the languages we support apart from English, such as Spanish, Portuguese etc.
How will the products work in unison? Has their positions changed?
The brands will still remain separate. We have been pushing some traffic between the sites trying to offer daters more opportunity as there is under 10% crossover of membership in Australia. At this stage their positioning will remain the same but we will be working to make sure we give each brand the best chance in the market. If that means altering the market positioning, that is something we will have to do.
Oasis is quite international. Will you continue to push internationally? What countries are you strongest in?
We continue to grow our Spanish speaking base throughout Central and South America and Spain. We will be pushing harder in these markets once our new Spanish android app is released in February 2015.